Looking for a Jotform alternative? Compare 7 form builders, including Fillout, Cognito Forms and Tally, plus tips for embedding forms in Google Sites.
Jotform is a pretty handy tool. It lets you build forms, collect information, accept payments and automate all sorts of things without needing to write any code. But it's not the only game in town.
Maybe you're finding Jotform a bit expensive. Perhaps you want something that looks better on your website, or you need a particular feature that Jotform doesn't quite get right. Whatever the reason, there are plenty of alternatives worth a look.
I've picked out seven form builders that offer a good range of features, from simple contact forms to more complicated multi-step forms with calculations, payments and automated workflows.
Let's have a look at what's available.
Before jumping ship, it's worth thinking about what your forms need to do. A simple contact form is one thing. A form that calculates a quotation, accepts file uploads and sends different emails depending on the answers is quite another.
Here are some of the features worth considering:
Conditional logic: Show or hide questions depending on the answers someone gives.
Multi-page forms: Break a long form into manageable chunks.
File uploads: Let people attach documents, photographs or other files.
Payments: Collect deposits, fees or payments directly through a form.
Calculations: Work out prices, quotations or other figures automatically.
Email notifications: Send confirmations to customers and alerts to you.
Integrations: Connect your forms to Google Sheets, your CRM or other business tools.
Website embedding: Display the form directly on your website rather than sending visitors somewhere else.
Not every form builder offers all these features on every plan. That's why it's important to check the small print before making a decision.
Right, on to the alternatives.
If you're looking for something that feels reasonably close to Jotform in terms of its capabilities, Fillout is a good place to start.
It offers a visual form builder, conditional logic, multi-page forms, integrations and payment collection. Depending on the setup and plan, you can also use features such as electronic signatures and more advanced data collection.
One of its attractions is the way it connects with tools such as Airtable, Notion and Google Sheets. This makes it useful if your form is just the beginning of a larger business process.
What's good about it?
Fillout offers a broad range of features without making everything feel unnecessarily complicated. It's worth considering for customer enquiries, registration forms, applications and other forms that need to do more than simply collect a name and email address.
Anything to watch out for?
As with most form builders, some features and usage limits depend on your subscription. Check the available payment options, integrations and submission limits if you're planning to use it for business-critical forms.
My verdict: The first one I'd investigate if I wanted a general-purpose replacement for Jotform.
Cognito Forms is particularly interesting if you need your forms to do some of the thinking for you.
It supports calculations, conditional logic, repeatable sections, electronic signatures and workflow features. That makes it useful for forms where the answers determine what happens next.
For example, imagine you're a tradesperson who needs to collect details about a customer's property before preparing a quotation. You could ask questions about the job, calculate an estimated price and collect the information you need to follow up.
You could also use it for applications, registrations and other processes where a straightforward contact form just won't cut the mustard.
What's good about it?
The calculations and workflow capabilities are a real attraction. It can handle more involved forms without requiring you to build an entire application from scratch.
There is a free plan, too, although you'll need to check its current submission limits and which features are included.
Anything to watch out for?
If all you need is a basic enquiry form, Cognito Forms may be more than you need. Spend a little time experimenting with the builder before committing.
My verdict: A strong contender if you need quotation forms, calculations or forms that collect lots of structured information.
Sometimes a form works perfectly well but looks a bit out of place on your website. Paperform aims to solve that problem by giving you more control over the presentation of your forms.
Its approach is closer to designing a page than simply dragging a collection of fields into a box. You can combine text, images and questions to create a more polished experience.
It also supports features such as conditional logic, calculations, payments and integrations.
What's good about it?
Paperform is worth considering if your forms are an important part of the customer journey. Think service enquiries, event registrations, orders or payment forms where you want everything to look professional and consistent with your branding.
Anything to watch out for?
It's a paid-first proposition, so check the current plans carefully. You may be paying for presentation and additional capabilities that you don't actually need.
My verdict: A good option when the appearance of your forms matters just as much as their functionality.
Tally takes a refreshingly straightforward approach to form building. Its editor feels more like writing a document than wrestling with a complicated piece of software.
You can build forms using different question types, add conditional logic, collect files and perform calculations. Payment collection and some other capabilities are also available, subject to the current feature set and plan.
One of Tally's biggest attractions is its generous free offering.
What's good about it?
It's easy to get started, and you can create attractive forms without spending ages learning how everything works. It's particularly appealing if you want to keep your monthly software costs under control.
For contact forms, surveys, registrations and general data collection, it could be all you need.
Anything to watch out for?
Tally isn't necessarily a like-for-like replacement for every advanced Jotform feature. If you rely on specialist integrations, document generation or complex workflows, test those requirements before switching.
My verdict: Well worth trying if you're fed up with subscription costs and want a simpler way to collect information.
Formstack is aimed more squarely at businesses that want to connect forms with wider processes.
In addition to form building, its product offering includes tools for document generation, electronic signatures and workflow automation. Depending on the products and plans you choose, you can use it to move information between different stages of a business process.
For example, a customer might submit a form, trigger an internal approval and then receive a document generated from their answers.
What's good about it?
It makes sense when a form is only one part of what you're trying to achieve. Instead of collecting information and then manually dealing with it, you can look at automating more of the process.
Anything to watch out for?
This is a more business-focused option, and pricing can reflect that. It may be overkill for a small website that only needs a few enquiry forms.
My verdict: Worth investigating if you need approvals, document generation or more involved business automation.
Typeform is well known for its conversational approach to forms. Instead of presenting visitors with a long list of questions, it can show them one question at a time.
This can make a questionnaire feel more like a conversation and less like filling in paperwork.
It's particularly useful for customer surveys, feedback forms, lead generation and questionnaires where you want to encourage people to complete the whole thing.
It also offers branching logic, integrations and reporting features.
What's good about it?
The presentation is the big attraction. A carefully designed conversational form can be a more engaging experience, particularly when you're asking visitors to answer several questions.
Anything to watch out for?
Typeform isn't necessarily the best choice if you're trying to reproduce every feature of Jotform. Its strengths lie more in the user experience than in being an all-purpose business workflow platform. Check the response limits and pricing, too.
My verdict: A good choice when engagement and presentation are your main priorities.
Gravity Forms deserves a mention, although it comes with one important qualification: it's designed for WordPress websites.
Rather than using a standalone hosted form service, you install it on your WordPress site and manage your forms there. Extensions and integrations allow you to add capabilities such as conditional logic, payments and connections to other services.
What's good about it?
If you're running a WordPress website, having your forms managed within the same system can be convenient. You have a great deal of flexibility, particularly if you want to build more specialised forms.
Anything to watch out for?
If you're using Google Sites, Gravity Forms isn't a direct replacement. You'd need a WordPress installation to run it, so it's probably not the sensible option for a Google Sites website.
My verdict: A strong candidate for WordPress users, but not one I'd choose just to add forms to Google Sites.
Here's a quick summary to help you narrow down the options.
These are broad recommendations rather than a guarantee that every feature will be available on the cheapest plan. Pricing, usage limits and integrations can change, so check the provider's website before signing up.
If you're using Google Sites, the good news is that you don't have to abandon your existing website to use an alternative form builder.
Many hosted form services let you embed a form on another website using an iframe or an embed code. That means you can build your form in the service of your choice and display it on a page within your Google Site.
The general process is straightforward:
Create your form using your chosen form builder.
Find its sharing or embedding options.
Copy the embed code provided by the service.
Open your Google Site and select the page where you want the form to appear.
Use Insert > Embed in the Google Sites editor, paste the code or use the supplied URL where appropriate, and adjust the size of the embedded form.
Preview the page on desktop and mobile, then publish your changes.
The precise steps depend on the service and the type of embed it supports. Some providers may require you to use a URL rather than a full embed snippet.
One important point: embedding a form doesn't mean all its features will automatically work perfectly in every situation. Payment flows, file uploads, authentication and redirects can behave differently depending on the service and browser. Test the complete process before making the form available to customers.
If you're using Google Forms already, that may also be worth considering for simpler requirements. It integrates neatly with Google Sheets and can be embedded in Google Sites. However, if you need sophisticated calculations, payment collection or more advanced workflows, a specialist form builder may be a better fit.
It's tempting to choose a new service, recreate your forms and get on with your day. I'd recommend a slightly more cautious approach.
Make a list of your existing forms and identify which features each one uses. In particular, check:
Submission limits: How many responses can you receive each month?
File uploads: Are there limits on file size, storage or file types?
Payments: Does the new service support your payment provider and the way you collect money?
Email notifications: Can you reproduce your existing confirmation emails and internal alerts?
Integrations: Will your forms still connect to Google Sheets, your CRM and other tools?
Documents and signatures: Do you rely on automatically generated PDFs or electronic signatures?
Data migration: Can you export your existing submissions, and can you import your forms or will you need to rebuild them?
Privacy: Where is your data stored, who can access it, and does the service meet your data protection requirements?
That last point matters if you're collecting personal or commercially sensitive information. Check the provider's data processing terms and privacy documentation rather than assuming that every form service handles data in the same way.
My advice is to recreate one of your more complicated forms first. If the new platform can handle that form properly, the simpler ones should be much easier to migrate.
There's no single winner for everyone, but I'd start with three options.
Fillout would be my first port of call for a general-purpose replacement with a broad range of features.
Cognito Forms would be my choice to investigate if I needed calculations, quotations or more complex workflows.
Tally would be the one I'd try first if I wanted to keep costs down and didn't need every advanced feature.
If you're using Google Sites, I'd focus on the form builder itself rather than worrying too much about whether it has a dedicated Google Sites integration. If it provides a suitable embed option, you can usually display it on your site without changing your website platform.
And don't overlook Google Forms for simple requirements. Sometimes the best solution is the one that does the job without adding another subscription or a whole load of unnecessary complexity.
Sometimes an off-the-shelf form builder just doesn't do what you need. Perhaps you want a multi-step quotation form, a more tailored customer enquiry process or something that connects to your existing business tools.
That's where a custom form may make more sense.
I build and enhance Google Sites websites, including custom forms and integrations. If you've got a particular requirement that the standard tools don't quite meet, get in touch and tell me what you're trying to achieve. I'm always happy to have an obligation-free chat about the options.
Simple is good. Simple is clear. Simple is easy. And your forms should be no different.
Feel free to buy me a coffee ☕💕
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